TV Grande Rio Petrolina

The broadcaster TV Grande Rio is one of Rede Globo’s affiliates and is headquartered in the city of Petrolina-PE. About to complete 23 years of the inauguration, it is preparing to launch its digital signal and the reformulation of the brand intends to show how modern TV Grande Rio is, following the pattern of Rede Globo and, at the same time, it is authentic, reinforcing your name and carrying the colors of the city you serve.

In all, Rede Globo has 117 affiliates. The characteristics most found in the brands of these stations are:

– Spherical shape;

– Predominance of blue color;

– Metallic shine effect.

The spherical pattern was maintained so that the new brand was quickly recognized as being affiliated with Rede Globo. In addition to the blue color, the colors green, yellow and red, present in the city flag, were used. The metallic effect forms a stylized letter G and also a letter R, initials of the broadcaster. The typography used tries to rescue the characteristic Globo pattern, both in the forms of the letters (TV) and in the metallic effect.