ICONE – CAMPANHA LIBERTE-SE

Objective:
To promote the “ÍCONE” brand’s laser vision correction procedure, targeting individuals who desire a life free from visual limitations.

Challenge:
Conveying the transformative benefits of the procedure in an engaging and aspirational manner that resonates with the target audience’s desires and aspirations.

Solution:
Utilize a powerful visual of a ballet dancer in mid-movement, embodying freedom and limitless potential. This is complemented by the message “Liberate Yourself”, suggesting the potential for liberation from visual constraints.

Result:
A compelling advertisement that not only communicates the practical benefits of the laser correction procedure but also connects emotionally with potential patients, evoking the promise of a life unbounded by visual limitations. This is further reinforced by the association with the reputable Zeiss optics brand.