Organic Soup

Art Director: Romero Melo

Objective:
To design a label for Avatar Foods’ organic soup line, “The Organic Soup Co.,” that reflected the brand’s commitment to natural, high-quality ingredients, while also conveying a homey and traditional feel.

Challenge:
The organic soup market has been becoming increasingly competitive, with numerous brands striving to stand out on the shelves. It was crucial that the label design not only conveyed the authenticity and quality of the ingredients but also caught the consumer’s eye amidst a plethora of similar products.

Solution:
We focused on a clean and elegant design, using a contrast of natural colors that mirror the organic ingredients used. Utilizing rustic wood as a backdrop evokes a sense of tradition and craftsmanship. The logo, engraved on a wooden plank, acts as a seal of authenticity, emphasizing the brand’s dedication to quality. The clarity in nutritional information and the presence of the USDA seal further reinforce the brand’s commitment to transparency and ingredient quality.

Result:
The new label positioned “The Organic Soup Co.” as a premium brand in the market, attracting a clientele that values organic ingredients and high-quality production. Customer feedback was overwhelmingly positive, with many praising the authentic design and the ease of identifying natural ingredients. The striking shelf presence assisted Avatar Foods in cementing its presence in the organic soup segment, resulting in increased sales and customer loyalty.