Logo Design For Inspyre Athletic Soul

Brand created by me at Kerno Agency, designed for a famous Canadian athlete who wanted to sell fitness gear to her audience. The name concept, Inspyre, was devised by the agency, and the challenge fell on me to create a pictogram integrated into the typography. After numerous studies and attempts, I managed to find a minimalist way to represent the symbol: by intervening in the space between “I” and “N” and crafting a fire pictogram on top, subtly forming the Olympic torch. The result was fantastic, and it was beautifully incorporated into the identity and accessory applications. The client was satisfied.