Black Friday Japaratinga Resort 2020

Black Friday remains one of the most crucial dates on the trade calendar worldwide. Japaratinga Resort acknowledges the significance of Black Friday and aims to make it an exceptional sales event.

The objective was to surpass the sales records of Black Friday 2019 through an exquisite campaign that highlights the resorts’ splendor and offers customers an unparalleled opportunity to grab the best deals of the year. The challenge involved devising a creative art direction and a visually captivating identity.

The solution entailed creating a distinct and entertaining visual identity by blending the unique colors of each resort with organic typography, incorporating the logo’s pictogram, and integrating various elements with a touch of black.

Remarkably, the goal was achieved as Japaratinga Resort managed to achieve sales of around 46 million within a mere 24 hours of the campaign, more than doubling the figures of the previous year’s campaign.