Black Panther whey 100%

Problem: When developing the packaging for the “Black Panther Whey 100%” supplement, the creative team faced the challenge of conveying the message clearly and impactfully. The prominent presence of the “black panther man” on the label might lead to confusion about the product’s purpose, potentially being mistaken for a common beverage or food item rather than a nutritional supplement designed to enhance physical performance and support the health of athletes and fitness enthusiasts.

Objective: The primary objective was to design packaging that clearly highlighted the purpose of the product, “Black Panther Whey 100%”, as a high-quality nutritional supplement specifically developed for Gainmax Nutricion laboratory. Additionally, the aim was to avoid any ambiguity regarding its nature, emphasizing its benefits for muscle gain, post-workout recovery, and athletic performance support.

Solution: To address the problem and achieve the proposed objective, the creative team redesigned the packaging while retaining the concept of the “black panther man,” with some significant improvements. The panther’s head was maintained as a symbol of strength and agility, while the body of the character was adjusted to emphasize muscles and athletic physique. This was done to underscore the product’s target audience, which comprises athletes and fitness enthusiasts.

The title text “Black Panther Whey 100%” was repositioned and enlarged, becoming the focal point of the packaging and facilitating easy identification of the supplement’s name. Moreover, the font was carefully chosen to convey a sense of energy and vitality, reinforcing the product’s purpose.

To ensure content clarity, important and relevant information was added to the packaging, including a description of the supplement’s benefits, nutritional composition, usage instructions, and key features that make “Black Panther Whey 100%” an exceptional product.

Result: The creative solution resulted in impactful and informative packaging for the “Black Panther Whey 100%” supplement. The redesign of the “black panther man” established a more direct visual connection with the target audience, emphasizing its application in physical activities, bodybuilding, and sports.

With the new packaging, “Black Panther Whey 100%” stands out on store shelves, conveying its purpose clearly and effectively. Additionally, the packaging reinforces the identity of the Gainmax Nutricion laboratory, strengthening the brand’s presence in the nutritional supplement market.

Through the problem, objective, and solution approach, the creative team demonstrates the ability to tackle design challenges and find innovative and effective solutions, ensuring that the product stands out and reaches the appropriate audience appropriately.