Catch Pizza logo

Project Showcase: Catch Pizza Branding

Client: Catch Pizza, Las Vegas, USA

Designer/Director of Art: Romero Melo

Objective:
To create a distinctive and memorable brand identity for Catch Pizza that not only captures the essence of the vibrant and bustling energy of Las Vegas but also encapsulates the rich tradition of pizza making.

Challenge:
In a city like Las Vegas, where countless eateries compete for attention, the challenge was to make Catch Pizza stand out. It was essential to craft a visual identity that was both contemporary to appeal to the modern audience and traditional to convey the authentic taste and craftsmanship of the pizzas.

Solution:
Drawing inspiration from classic pizzeria motifs and the dynamic spirit of Las Vegas, the design intertwines both worlds. The logo incorporates traditional elements like the pizza, oven fork, and the year of establishment. The choice of bold red and black colors gives it a modern touch, making it suitable for various applications, from restaurant signage to uniforms. Different versions of the logo were created to ensure versatility across various platforms, from grayscale to colored backgrounds.

Result:
The final branding effectively communicates the essence of Catch Pizza — a blend of time-honored pizza-making traditions with the fresh and lively vibe of Las Vegas. The design has not only enhanced the brand’s visibility in a competitive market but has also resonated with the target audience, evoking feelings of warmth, authenticity, and excitement.

This branding project for Catch Pizza is a testament to how thoughtful design can bridge the gap between tradition and modernity, creating a brand identity that is both timeless and timely. Through Romero Melo’s expert direction and artistic vision, Catch Pizza has been positioned as a must-visit pizzeria in the heart of Las Vegas.