Newsletters Salinas 2015 a 2018

During the period between 2015 and 2018, I had the privilege of working at Fishy agency, where I was responsible for creating various emails for monthly campaigns for the Amarantes Group, which included the resorts Salinas de Maragogi, Salinas de Maceió, and Japaratinga. Each campaign had a specific concept and a personalized approach, aiming to promote these incredible tourist destinations.

My task was to bring these ideas to life and create captivating visual materials that highlighted the natural beauty, unique experiences, and exclusive amenities offered by the resorts. From the first visual contact, I aimed to capture the imagination of the target audience and awaken the desire to visit these tropical paradises.

My role was to transform those ideas into visually appealing materials, aiming to capture the beauty of the natural surroundings, unique experiences, and exclusive amenities offered by the Salinas de Maragogi, Salinas de Maceió, and Japaratinga resorts. From the first glance, I sought to captivate the target audience and awaken their desire to visit these tropical paradises.

When creating the emails, I paid attention not only to the visual aspect but also to the written content. I used a persuasive and inviting language to convey the advantages and benefits of staying at the Salinas de Maragogi, Salinas de Maceió, and Japaratinga resorts. Each word was carefully chosen to evoke positive emotions and spark the interest of the recipients.

Collaborating closely with the agency’s team and representatives from the Amarantes Group was crucial to ensure that each email reflected the brand’s identity and was aligned with the marketing strategy. Working together, from the conception of ideas to the final review, we aimed to enhance and optimize every element of the material, with the goal of delivering an irresistible message to potential customers.

These monthly campaigns provided a unique opportunity to promote heavenly destinations such as Maragogi, Maceió, and Japaratinga, renowned for their white sandy beaches, crystal-clear waters, and rich local culture. The Amarantes Group stood out for offering high-quality services, modern infrastructure, and memorable experiences for their guests.

Working with the Amarantes Group allowed me to explore different creative approaches to capture the essence of these destinations in an engaging way. Whether it was showcasing breathtaking beach images or highlighting the unique activities and services offered by the resorts, each email was designed to convey a sense of relaxation, luxury, and pleasure.

Looking back, I feel honored to have contributed to the success of these campaigns for the Amarantes Group. My experience at Fishy agency taught me the importance of deeply understanding the client and their target audience, tailoring the message accordingly, and creating visually appealing materials that truly resonated with the aspirations and desires of potential visitors to these resorts.

Working with the Amarantes Group was an enriching experience that allowed me to expand my knowledge in the field of tourism and enhance my skills in design and copywriting. I am grateful for the opportunity to have contributed to the promotion of these wonderful destinations and to have been part of the team that conveyed their beauty and charm through engaging and effective email campaigns.

I would like to express my gratitude to the Amarantes Group for their trust in me and the opportunity to work with such a prestigious brand. It was a pleasure to collaborate with you and contribute to building a strong and appealing image for the Salinas de Maragogi, Salinas de Maceió, and Japaratinga resorts.