Fernanda Minho Logo

Fernanda Minho: Skin and Beauty Branding Project

Objective:
Fernanda Minho, a renowned beauty expert based in Las Vegas, USA, needed a cohesive branding solution that would echo the luxury, precision, and expertise of her services.

Challenge:
Creating a design that would seamlessly blend the traditional with the modern, ensuring that Fernanda Minho’s brand stood out in the highly competitive beauty industry. The design also had to be versatile enough to look impeccable across various platforms, from business cards to social media headers.

Solution:
Taking inspiration from Fernanda’s dedication to her craft and the luxury services she offers, I, Romero Melo, conceptualized a design with elegance at its core. The use of rich gold tones signifies luxury, while the sophisticated script font used for her name adds a personal touch. This is contrasted with a clean, modern font for the tagline “Skin and Beauty,” ensuring that the design remains contemporary. The varied applications of the main logo against different backgrounds further showcase its versatility.

Result:
The final design resonated deeply with Fernanda and her clientele. It elevated her brand image, making it synonymous with luxury and quality in the world of skin and beauty. The branding’s adaptability across different platforms ensured Fernanda’s brand had a consistent and striking presence everywhere.