Time Home Offce

Brand creation and the entire branding concept and strategy, for a technology company, focused on the home office labor platform.

Campaign defense and justification
At the launch, we created a persuasive campaign that shows the positives of the product adoption by companies of various sizes through images and text that cause maximum identification with users.

Layout defense
The layout of the piece was developed in conjunction with the text using the premise that when using the services of the task manager the entrepreneur, the manager, and the employee themselves save time in their lives and this is a valuable asset. The image of a man running hurriedly in office clothes in a city environment with inhospitable elements symbolizes the daily struggle of employees in their urban displacements due to traffic and the distance between their home and the workplace and is intended to identify the situation with the target audience.

Defense of the text
The text works in order to corroborate all the information passed through the image and uses rhetorical techniques of persuasion. The writing of the play was based on the formula AIDA (attention – interest – desire – action) applied to a four-phase Aristotelian model (Exordium – narration – evidence – performance). The title of the piece serves to identify the user, drawing attention through the question “Life running?” and the add-on arouses interest with the answer “You need a team.” which makes a play on the name of the product and the word ‘time’ in English. The narration and evidence show some of the advantages of using the product and serve to create a feeling of desire. The text ends with a conclusion that leaves no doubt for the consumer: “Invest in your team and save time for your life.” and it is also a call to action, calling on those interested and desiring more time in their lives to adhere to the product and enjoy its advantages.