Logo and advertising for Irish Festival – 2019

This year, in 2019, the event aimed to establish a more polished identity that would set it apart from previous years while preserving the core essence of a car race. The sole requirement was to update the logo and lettering to reflect the current year.

The challenge was to strike a balance between a lighthearted tone and a cleaner, contemporary aesthetic, all while highlighting the impressive and awe-inspiring cars.

The outcome was highly satisfactory. I opted to craft a layout featuring solid and geometric elements, infusing it with a delightful sense of modernity while maintaining a serene ambiance. By integrating the geometric elements as if the cars were emerging from shapes, I achieved a visually striking effect. What’s particularly exciting about this approach is its ability to engage a diverse range of people through the client’s social media channels. The project was executed with ease, resulting in a captivating design that captivated both the team and the audience.