Logo and advertising for Irish Festival 2020

In 2020, the event embarked on a mission to create a more daring and challenging identity. The producer provided me with a bank of images captured from various perspectives, igniting my idea to immerse the viewers in the heart of the race. Additionally, there was a desire to revamp the event logo with something distinct, simple, cool, and functional.

The first hurdle to tackle was the logo. Striving to achieve a design that was both innovative and as captivating as its predecessor, I opted for a more refined and understated approach. As the project unfolded, it became evident that the true test lay in crafting the perfect composition of the letters. Cars captured from random perspectives were carefully staged alongside an Irish architect, injecting an exciting dynamic.

The end result was immensely satisfying. By employing 3D rendering techniques, only two cars needed adjustment to achieve the correct perspective, resulting in a phenomenal composition that truly captured the essence of the event.