Maxskin Caps Project

Problem: The challenge faced was to create packaging for the product “Maxskin Caps” that would convey its purpose in an objective and appealing manner. Additionally, it was necessary to avoid potential associations with a limited audience, as the silhouette of a female face could imply that the product was exclusively intended for women, thereby limiting its reach and appeal to the market.

Objective: The primary objective was to develop packaging that would clearly and inclusively communicate the health and well-being benefits offered by “Maxskin Caps”. It was essential to create a visual identity that would appeal to both genders, attracting a diverse audience and making the product accessible to anyone seeking its benefits.

Solution: To address the problem and achieve the objective, the decision was made to redesign the packaging logo. The silhouette of the female face was replaced with a symbolic representation that highlighted the visible results of the product: a blossoming flower. This image was chosen for its connotation of renewal, vitality, and beauty – elements that directly reflect the benefits provided by “Maxskin Caps”.

Furthermore, the color palette was carefully selected to convey a sense of balance and harmony while evoking nature and health. The typography was chosen to be modern yet easily readable, ensuring that product information would be presented clearly and accessible to all audiences.

With this creative solution, the new packaging for “Maxskin Caps” became a powerful communication tool, enabling the product to be widely recognized and appealing to a diverse audience. The inclusive and attractive approach ensured that the product stood out in the market, highlighting its benefits and attracting a broad and varied audience without any gender limitations.

Result: The creation of the new packaging for “Maxskin Caps” proved to be a success, significantly increasing the product’s visibility and driving its sales. The inclusive approach ensured that the audience perceived the product’s benefits without gender distinctions, reaching a broader and more diverse market. The redesigned logo became an important element in positioning the product, reflecting its values of health, beauty, and well-being, solidifying “Maxskin Caps” as a reliable and effective choice for those seeking comprehensive skincare and health solutions.