Rio Food Market – Logo and Brandbook

Rio Foods Market” Project: A Striking Brand Inspired by Rio de Janeiro’s Sugarloaf

It is with great pleasure that I present the project developed for the new and grand food market in Nevada, Las Vegas: “Rio Foods Market.” This project was designed to create a unique and impactful brand, drawing inspiration from the iconic silhouette of Rio de Janeiro’s Sugarloaf Mountain.

The challenge was to capture the essence of Rio de Janeiro and convey the spirit of the upcoming market launch. After an exhaustive pictographic exploration, we achieved the desired result, incorporating not only a distinctive pictogram but also the vibrant colors of Brazil.

The brand was meticulously crafted to be highly versatile, making it easy to apply across various contexts with elegance and simplicity. The client was extremely pleased with the final outcome.

Below, I am sharing some architectural photos of the structure, graciously taken by the renowned architectural studio, Total VareJo.

I am immensely proud to be part of this project and to include it in my portfolio. I hope this experience demonstrates my ability to create meaningful and successful brands that can captivate customers and convey the desired message.

I would like to express my gratitude to everyone involved in this journey and look forward to new opportunities to create equally impactful projects in the future.