Sugar Maple Festival Bellbrook, Ohio

Campaign: “Sugar Maple Festival – A Celebration of Nature in Bellbrook”

Client: Sugar Maple Festival, Bellbrook, Ohio, USA

Goal:
Promote the Sugar Maple Festival in Bellbrook, Ohio, as the city’s signature event, highlighting Ohio’s rich local culture and natural beauty while encouraging community participation and attracting visitors from other regions.

Challenge:
Bellbrook, despite its rich culture and beautiful scenery, competed with several other events and festivals in Ohio. It was crucial that the festival’s visual identity stood out and conveyed the essence and uniqueness of the event, encouraging local participation and attracting visitors from other areas.

Solution:
The logo design captures the essence of the festival – the iconic maple leaf in vibrant, contrasting colors. The choice of purple and gold color palette not only evokes the majesty of maple trees, but also gives the festival a fresh, modern feel. The use of different representations of the maple leaf in various promotional materials, such as banners and flyers, created a cohesive and recognizable identity for the event. The festival name in bold lettering and the inclusion of the location ensures the focus remains on the event and its Bellbrook location.

Result:
The new visual identity was widely praised by the community and visitors, resulting in greater participation in the festival. Additionally, the cohesion and modernity of the design helped position the Sugar Maple Festival as one of Ohio’s can’t-miss events, increasing Bellbrook’s visibility and attracting more visitors and merchants to the town during the festival period.

Credits:
Graphic Designer/Art Director: Romero Melo